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So you’ve decided that a video is needed to get out your message. It could be a customer or employee training video, a sales and marketing pitch, or even a “Personality Profile” of your CEO or another staff member. The intended audience can vary as much as the need, so the method of delivery must also to be selected to be the most widely accepted and effective.
Where do you begin? We can help you determine where to start by knowing where you intend to finish. Depending on use and budget, some productions will need more polish and finish than others. Multiple use is also a consideration. For example, extreme small text and graphics are not suitable for web videos which are generally viewed small, and those details will not be seen or understood.
Please have a look at a few examples below. The first is a finished product demonstration, and the second is a Customer Testimonial. Notice the use of large, readable text in the first two examples, which have been used as DVD handouts at trade shows, and as web videos. The third is similar to the first, but has been shot in High-Definition HDV format, and is in an unfinished, “rough cut” state, waiting for a complete script. Click an image to view the video. These are Windows Media Files, (WMV) and with a wideband connection, should start to play soon after loading begins.
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